Artist Jim Shore began webcasting live shows from his studio in 2015, offering special signed collectibles and pricing to viewers that purchased products on his website during the webcast. It proved so successful, he’s continued through 2016 and into 2017.
In each hour-long show, host Valerie Menzel introduces Jim and tells viewers about the special promotion that’s happening during the live webcast. Through the show, Valerie and Jim show and discuss different product lines as Jim tells stories about the different pieces, the inspiration and some of the secrets behind the designs.
Live viewers are able to chat with other loyal fans online and send in questions during the live show, some of which are answered live by Jim.
Fans love the interaction and customer goodwill and purchases make the ROI worth it.
If you’re interested in webcasting to drive online sales, you can learn more here.