Research shows website video improves engagement and sales

In the quest to find information fast, people are reading less and watching videos more.

Show don’t tell

One minute video on your website is equal in value to 1.8 million words according to Dr. James McQuivey of Forrester Research. And Google, the king of data analytics, uses video as a metric in their search ranking algorithm for some of the following reasons.

When it comes to online shopping, 90% of website shoppers say they find video helpful in making buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products without video.

In fact, website visitors are 64% more likely to buy a product on an online retail site after watching a video. And video viewers stay on the website an average of two minutes longer than those who don’t view videos, according to comScore.

products with video sell a lot more than products without video

The Online Publishers Association reports that 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing it.

Other research shows that videos increase a person’s understanding of your service or product by 75%.

According to Forbes, 75% of executives watch work-related videos on business websites at least once a week.

Research also shows that after viewing a video, 75% of prospects and fans will visit your website. And only 20% of your site visitors will read your content in its entirety while closer to 80% will watch a video on your site.

Conclusion

In summary, website video improves both engagement and sales of products and services online. To discuss how we can help you create a video content marketing pipeline, contact us.

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